Consumer Shopping Understanding Analyst
Job Location: Almaty
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
Ferrero Kazakhstan is looking for a talented Consumer Insights Analyst to join our dynamic and international team. This role covers the Central Asia and Caucasus (CA&C) region.
Reporting directly to the CSU Manager, you will provide crucial consumer insights to the marketing department, supporting the business with valuable data and analysis.
As a Consumer Insights Analyst, you will collect, analyze, and interpret data to create clear, insight-based presentations. You will manage multiple projects, including qualitative and quantitative research and market tests, ensuring high quality and timely delivery of results.
Together with the team, you will integrate insights from existing research and extrapolate data from various sources, including studies, trends, and white papers, to create new compelling insights that support the strategy.
Main Responsibilities:
In this role, you will maintain regular market reports based on NielsenIQ data, organize and conduct consumer research, and prepare market reviews to keep them up to date.
Supporting the implementation of advertising testing research will be part of your exciting journey, where you will determine the best methodological approach, develop tests, collaborate with suppliers, and deliver results.
Additionally, you will contribute to fulfilling analysis requests for various business needs by reviewing briefs, suggesting tools, analyzing available data, and conducting research when necessary.
Who we are looking for:
Your strong analytical skills will be crucial as you interpret research results and turn them into actionable recommendations, considering global marketing strategies and local needs.
With a higher education degree in marketing, statistics, economics, business, psychology, or a related field, and at least 2-3 years of experience in consumer insights, marketing, or market research in a multinational company or research agency, you will be well-equipped for this role. Knowledge of general market research methods, both qualitative and quantitative, and experience working with NielsenIQ retail data will be highly valued.
Proficiency in MS Office and the ability to effectively manage the project lifecycle, collaborating with multiple stakeholders at each stage, are essential. As a team player, you will thrive in cross-functional collaboration within our international and diverse team. Strong interpersonal, communication, and coordination skills will set you apart.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.