CSU Manager, Cental Asia & Caucasus
Место работы: Almaty
Company description:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
This role will play an important role in transforming the category, defining the Brand strategy and uncovering growth opportunities. This person will be a key partner on developing the strategy and growth agenda with the Brand team. You will bring a deeper understanding of global consumers and ensure that the overall brand & business strategy is anchored in holistic human insights.
Main Responsibilities:
- Generate and proactively drive deployment of deep category & human insights to drive consumer recruitment & sharpen the Ferrero portfolio & brand strategy to help build a portfolio of distinctive brands;
- Serve as a strong thought partner to the Regional Marketing Manager, collaborate with cross functional teams to understand their unstated needs and identify the gaps that will help to sustain and drive growth for the business;
- Own the overall development, prioritization and activation of the global portfolio learning plan to address knowledge gaps in support of consumer recruitment & growth goals;
- Prioritize and drive initiatives that will recruit new consumers to the Ferrero portfolio including deep consumer understanding, competitive & category analysis, and evolved measurement;
- Be a strategic partner in shaping future growth trajectory for the Ferrero business globally through human centricity and connecting dots across a variety of data sources to guide the future 3-5 years for the portfolio;
- Integrate demand segmentation insights into the portfolio strategy through close partnerships with TM, CatMan, Marketing, and Media team to identify human-centric growth priorities;
- Embed Consumer Journey to translates strategic objectives to key consumer problems to be solved;
Who we are looking for:
- Minimum 5 years of experience in Insights, Innovations & Analytics area, in an FMCG environment;
- Strong business partnering mindset - able to act as a partner and expert to the business;
- Good understanding of consumer and quality market research as well as passion for consumer centricity;
- Understanding of different markets and cultures;
- Great communication skills and ability to build trust and long-term business relationships;
- Analytical mindset, fluent with Excel, Nielsen, GFK, etc., as well as the ability to point key insights and translate them into understandable conclusions and recommendations;
- Fluent level of English;
- Any other language is a plus.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.