Brand Manager Nutella
Job Location: Almaty
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you're passionate about building brands, driving innovation, and making a real impact—this is your chance.
Main Responsibilities:
In this exciting role, you'll be shaping both short- and long-term strategies for a key product category, aligning your work with company goals and the dynamics of the local market. You’ll dive into brand communication, from creative development to full marketing mix execution, ensuring every message resonates with impact.
Additionally, you’ll be at the forefront of brand innovation—bringing fresh ideas to life and integrating international best practices to keep the brand ahead of the curve. Planning and executing brand activities will be part of your daily rhythm, as you collaborate across departments to ensure seamless coordination and measurable success.
Budget management will also be in your hands, working closely with the Senior Brand Manager and Finance team to ensure budget is well spent. You’ll keep a close eye on market trends, consumer behavior, and competitive movements to spot opportunities before they emerge.
Working hand-in-hand with Trade Marketing and Category Management teams, you’ll help bring brand strategies to life in-store and support key trade initiatives alongside the KAs team. Forecasting? That’s part of the game too—you’ll prepare product projection data to empower the Sales team.
And finally, you’ll be the bridge between local and global, aligning your brand strategy with the international platform and collaborating with the Global Category team to ensure consistency and excellence.
Who we are looking for:
You’re someone who thrives in the fast-paced world of FMCG, bringing at least three years of hands-on experience in brand management or consumer marketing at top-tier companies. Strategy is your playground—you know how to build it, shape brand equity, and make it resonate.
Analytical thinking comes naturally to you, and you’re not just strategic—you’re also imaginative, with the ability to think conceptually and creatively.
As a true team player, you communicate with clarity, lead with confidence, and know how to bring people together across departments to get things done.
Additionally, you’re self-driven and goal-oriented, able to work independently while keeping your eyes firmly on the prize. You know how to lead processes, motivate teams, and build strong internal networks. High energy and a passion for winning fuel everything you do, especially in a competitive and ever-changing environment.
And of course, fluent English is a must—because your ideas deserve to be heard loud and clear.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.