Brand manager Kinder


Место работы: ​​Алматы​​

Company description:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

For Ferrero we are currently looking for Brand manager Kinder and we'd like to receive your application.

Main Responsibilities:

  • Develop short and long term marketing strategies for responsible category based on Company goals & local market situation
  • Develop brand communication strategies including creative development, adaptation and full marketing mix.
  • Continuously push brand innovation process in short and long terms horizon - new ideas development and international best practices implementation.
  • Develop, implement and control brand activity plans, lead the communication with related departments with brand activities planning and execution- coordination of the process & efficiency assessment.
  • Manage Marketing budget under supervision of Senior Brand manager and ensure its efficiency: planning, verification with Financial management, updating upon changes & tracking its efficiency.
  • Constantly monitor market development, consumption trends, the competitive scenarios, in order to identify new opportunities and anticipate new trends.
  • Support Trade Marketing and Category Management teams in brand strategy implementation. Support main trade initiatives in close partnership with KAs team.
  • Prepare product projection data to support Sales team in forecasting.
  • Coordinate local brand strategy matching with global international brand platform, working together with International Global Category.

Who we are looking for:

  • Experience in the Brand Management / Consumer Marketing of the leading FMCG companies for at least 3 years.
  • Experience in managing strategy development, brand equity.
  • Excellent strategic thinking and analytical skills together with the ability to think conceptually and creatively.
  • Team player with strong communicational and leadership skills.
  • Ability to work under minimal supervision, targets’ oriented personality.
  • Ability to build effective cross-departmental communications, lead the processes and motivate people.
  • High energy and passion for winning in highly dynamic and competitive environment.
  • Fluent English.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.