Key Account Manager Out Of Home
About the Role:
We are seeking a Key Account Manager - Out of Home based in İstanbul, who will report directly to the Out of Home Channel Manager. Your primary responsibilities will include managing assigned key accounts and distributors, ensuring compliance with spending guidelines and monitoring performance. You will work closely with other departments, especially Trade Marketing, to establish commercial priorities such as pricing, promotional campaigns and display implementations.
As a vital link between the company and the key accounts and distributors, if you have strong judgement and analytical skills, we encourage you to apply and join our Sales Team!
Main Responsibilities:
- Execute the strategic roadmap for OOH with assigned key accounts and partners.
- Analyze the potential of assigned accounts and OOH sub-channels and identify growth opportunities.
- Analyze the OOH store universe in assigned accounts and ensure effective usage of Field resources.
- Manage the account budget effectively to align with business objectives and spending guidelines.
- Propose sales volume budget and forecast for assigned accounts and monitor delivery against targets.
- Define account plan guidelines, set growth targets for assigned accounts and monitor progress, identifying key gaps and causes.
- Develop and implement solutions for specific account performance issues, including new initiatives, events, discounts, and adjustments to stock and service levels.
- Recommend organizational or structural changes at account level to enhance channel coverage and performance.
- Contribute to business development strategies and provide input for annual business development plans for the assigned accounts.
- Collaborate closely with the distributor sales team to understand business requirements and market needs.
- Lead negotiations with key accounts and distributors, including contract signings and conflict resolution.
- Identify new OOH trends & opportunities with the support of Consumer/Shopper Insights and adapt account plans accordingly.
About You:
- Bachelor’s degree
- Preferably 6+ years of experience in key account management or a similar sales role, ideally in the Out of Home / FMCG industry
- Proven experience in key account management and distributor relations
- Strong sales skills, including understanding, planning, analysis, selling, negotiation, and account management
- Advanced communication and conflict resolution abilities
- Proficiency in both written and spoken Turkish and English
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.