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(Assistant) Channel Development Manager

Job Location: ​Singapore​

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to ensure distribution in General Trade and independent retailers, planning and delivering sales targets of the customers assigned, and development/expansion of business opportunities within GT channel. The role will continue grow the reach and business share of the e-commerce channel through increased distribution, portfolio expansion, strategic partnerships with e-retailers, and promotion planning. It will also require understanding and further grow of the Food Service channel through existing accounts and additional projects.

Main Responsibilities:

  • Lead and improve distribution in general trade planning and implement strategic goals for the business growth

  • Propose commercial policies, programs and customer plans for GT channel

  • Identify new business opportunities & potential clients, and plan expansion in Food Service/ HORECA sector

  • Plan and lead the e-commerce business across the different channels (Omni, pureplay, etc.)

  • Monitor Sales actuals achievement continuously and propose revision where necessary (volumes, profits) for customer by channel

  • Analyze current customer performance by developing SWOT analyses, and define future Business Opportunities, customer-specific goals and strategy

  • Review proposals on customers and conform compliance with commercial policy

  • Keep trade spending within the guidelines established by the Ferrero Commercial Policy, and analyze trade spending to ensure the best return on investment

  • Tie trade spending to specific business-driving activities (promotions, 2nd placements, etc.), approve payments

  • Define and negotiate contracts with all customers  

  • Leverage on support of the Trade Marketing for specific sales arguments to achieve the strategic objectives

  • Negotiate annual / session promotion plan according to marketing plan

  • Negotiate implementation of planogram and position at central level, and provide support and guidance to sales field for local implementation

  • Communicates to field sales of the agreements reached with customers and the action plan to be deployed on the Market 

  • Monitors the actual in-store deployment and ensure local execution is aligned with defined plans and policies

  • Monitor sales, stocks and building blocks KPIs for the customers assigned

  • Monitor parallel (PI) activities in General Trade

  • Resolve issues with accounts when required, take actions on issues with credits

  • Check and approve invoice issue to Ferrero to pay for activities

Who we are looking for:

  • University degree in a business discipline

  • 5+ years of relevant experience in FMCG environment

  • Strong market knowledge of traditional and modern trade, impulse channel, channel and customer planning, etc

  • Good knowledge of commercial logistics and sales, field and merchandising processes

  • Strong stakeholder management, account management, negotiation and leadership skills

  • Strategic thinking, analytical skills, insight orientated reporting, project management

  • Growth mindset, good organizational and time management skills

  • Proactivity, accountability, resilience, dynamism and self-motivation, ability to work under pressure in a high paced environment

  • Advanced MS Office skills

  • Fluency in English and Chinese (Mandarin) is required

How to be successful in the role and at Ferrero:

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes. 

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