Senior Brand Manager Ferrero Rocher Tablets & Seasonal
Job Location: Greenford, London
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you're passionate about our brands and committed to our mission of delivering joy and indulgence to our consumers, then this role might be perfect for you! As a Senior Brand Manager at Rocher, specialising in Tablets and Seasonal products, you'll play a key role in the success of the Business Unit by meeting specific targets associated with Profit and Loss, market share, and competitive positioning within your category. Working within the strategy and guidelines of the Category/Area and under Regional Supervision, you will craft detailed strategies for the Brands under your responsibility.
You will also develop and implement innovative ideas, projects, and necessary actions while closely monitoring and managing expenses (such as advertising, promotions, and research spending) to ensure they remain within budget constraints.
Main Responsibilities:
As Senior Brand Manager Rocher Tablets and Seasonal (SBM), you will be a key contributor to the team, who will spearhead brand activation initiatives across all essential consumer touchpoints. Furthermore you will assume responsibility for overseeing equity management and media planning for both Ferrero Rocher Tablets and Seasonal.
A pivotal focus is on developing a comprehensive three-year plan that involves cross-functional collaboration to chart the course for the Ferrero Rocher Tablets and seasonal portfolio. This process includes the challenge and support needed to craft enduring, impactful strategies. Additionally, within the one-year plan, the emphasis is on leading and implementing a Brand marketing strategy that steers the company toward its immediate goals related to products, promotions, channels, competitors, pricing, and communication for the coming year.
You'll be instrumental in proposing annual budgets and HR resource plans for the designated category, ensuring it possesses the necessary resources to achieve its agreed-upon objectives.
Stakeholder Management:
An integral aspect of your role is the management of relationships with external strategic business partners. This involves the safeguarding and enhancement of the company's corporate image and reputation, as well as nurturing and protecting the development of the brand. Your sphere of influence extends across various functions, with the objective of securing support for key brand strategies. You will also cultivate positive working relationships with Global Category teams and coordinate with vital factory contacts and international marketing teams to ensure alignment in brand strategies.
Furthermore, your role encompasses the management of internal communications aimed at sustaining awareness of key brand direction, mission, goals, and activities. Additionally, you will be responsible for the oversight of a small team, including a Brand Manager and an intern.
Commercial Decisions:
Your role is central to shaping brand decisions for the Ferrero Rocher Tablets and seasonal portfolio. This includes influencing senior management, overseeing various initiatives, monitoring brand performance, and contributing to marketing operations. Your financial expertise plays a key role in achieving profit growth targets, focusing on marketing contributions, brand development, and resource allocation for financial success
Who we are looking for:
The Senior Brand Manager for Ferrero Rocher must bring significant brand management experience from the FMCG industry to the role. This includes a proven track record of developing effective brand strategies, collaborating with senior stakeholders, championing the brand's vision, skilled project management, and the successful implementation of communication initiatives and brand activations.
We are in search of an individual characterized by innate curiosity, proactiveness, and a consumer-centric approach. This should be grounded in a solid commercial mindset and a keen awareness of emerging trends. The ideal candidate will have a history of nurturing fruitful relationships, driving change, and promoting collaboration across departments to achieve financial goals and shared objectives.
If you are a purposeful thinker and a skilled storyteller, we encourage you to explore this opportunity if you are ready for the next step in your career with an organisation that genuinely values the contributions of every team member. If this description resonates with you, we would welcome the opportunity to have a conversation.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.